If this headline caught your eye, it may be because you’ve received promising pre-clinical results (Congratulations!) and you’re starting to think about planning your next steps.
Packaging is a key element in a successful product development plan. So regardless of whether you have product development experience or this will be your debut launch, you’ll be dealing with many of the same questions and decisions.
Participants in a recent webinar were split in their response to this question, with varying answers across the range of development milestones.
Packaging experts say drug makers should actually be thinking about packaging throughout the development process—or, as they put it, early and often.
Regardless of the product, building a robust packaging strategy prior to launch requires a packaging plan that addresses both technical considerations and strategic decisions.
Since most drug developers don’t have all of these capabilities in-house, it’s important to identify and select your support needs—and outsourcing partners—with care.
It would be difficult to include the many technical and strategic options that are on the table here. Instead of trying to mention all of them (it would take a longer blog post than we’re capable of writing!), we’ll call out one of the most critical areas to address—that of supply chain continuity. Here are some questions to ask yourself:
To learn more, view our on-demand webinar, “Your Clinical Results Look Promising, but are You Ready for Launch? How to Build a Robust Packaging Strategy for Rapid Commercialization“.